APAC to Occupy 60% Market Share|Display Segment to be Significant for Revenue Generation|Technavio

NEW YORK, June 14, 2022 /PRNewswire/ — The mobile advertising market size is set to grow by USD 111.58 billion from 2020 to 2025 as per the latest market report by Technavio. The report projects the market to progress at a CAGR of 9.73%. 60% of the market’s growth will originate from APAC during the forecast period. China, Japan, and South Korea (Republic of Korea) are the key markets for the mobile advertising market in APAC. Market growth in this region will be faster than the growth of the market in MEA, North America, and South America. The increasing internet penetration in the region will facilitate the mobile advertising market growth in APAC over the forecast period.

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Mobile Advertising Market: Segmentation Analysis

The market research report segments the mobile advertising market by Type (display, search, and SMS) and Geography( APAC, North America, Europe, South America, and MEA).

Revenue Generating Segment: The mobile advertising market share growth by the display segment will be significant for revenue generation. Display ads are pre-designed ads that appear on the websites and use images, audio, and videos to communicate advertising messages to customers. Newer technologies that enable sophisticated surfacing of ads have allowed service providers to host contextual ads. Furthermore, automated real-time bidding (RTB) and programmatic advertising software that allow clients to select slots more efficiently have become popular in the market. These enable the advertisers to choose and bid on the ad spaces that are relevant to their campaign, based on the demographic segmentation of the audience. All these factors are driving the growth of the display segment.

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Mobile Advertising Market: Growth in in-app advertising to drive growth

• The growth in in-app advertising is a major factor driving the global mobile advertising market share growth. Mobile phone users spend more than 80% of their time on dedicated apps in comparison to the 20% time spent on browsers on their mobile devices.

• The high amount of time spent on apps has attracted advertisers to focus on in-app advertisements for their products and services. Also, this platform helps app developers to generate revenue without having to charge the users to use their apps. In-app advertisements are not only cost-effective but also help in reaching a targeted audience based on the data collected through the apps and cache files.

• Furthermore, accessibility is another important beneficial factor for in-app advertising. Since most users have their phones with them around the clock, wherever they go, it is easy to reach them through in-app mobile advertising. Many brands also engage with their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services. These factors are propelling the popularity of in-app advertising.

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Get ready to achieve excellent business outcomes from this exclusive Mobile Advertising Market report by Technavio. The report will include highlights of the overall market which includes frequently asked questions such as –

• What are historical revenue figures and estimated revenue figures as well as CAGR during the forecast timeframe?

• What is the current trend taking place in the market space?|

• Which are business tactics that will influence competitive scenarios along with defining the growth potential of the market?

• What are market drivers, restraints, and challenges impacting demand & growth of the market?

• Which regions & segments will garner massive revenue and emerge as market leaders in upcoming years?

The competitive scenario provided in the Mobile Advertising Market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don’t wait, Make a strategic approach & boost your business goals with our Mobile Advertising Market Forecast Report –  Buy Now!

Related Reports:

• The advertising services market share is expected to reach an estimated USD 188.92 billion value by 2026 at an accelerating CAGR of 5.18%. Download a sample now!

• The online ad spending market share is expected to increase by USD 241.99 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.98%. Download a sample now!

Table of Content

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Type

6 Customer landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio