High-rise apartments planned for $2.5 billion Dallas mixed-use project

One of Dallas’ most experienced high-rise developers is eyeing a new apartment tower north of downtown Dallas.

The planned residential tower would be built near North Central Expressway in the $2.5 billion The Central mixed-use development on Haskell Avenue north of Cityplace.

The 27-acre project of De La Vega Development has been in the works for several years and is planned to include a series of residential, office and hotel towers plus retail. The high-rises would be built around a large central park.

StreetLights Residential, which has constructed more apartment towers in Dallas than any other builder, would start work on The Central tower as early as this summer, according to planning documents filed with the state.

The 351-unit residential tower would open in 2025 and cost more than $109 million.

The project would be the first high-rise in the development.

StreetLights Residential representatives said they plan a formal announcement of the project in the next 90 days.

Irving-based apartment builder JPI has already built a 430-unit rental community next to the site.

The Central is one of the largest such projects in the works in the area just north of downtown Dallas. It would be the tallest, densest development in the area between North Central Expressway and Ross Avenue.

Dallas’ De LaVega Development began buying land for the planned high-rise complex next to the Cityplace Tower in 2017.

Parts of the property were previously occupied by buildings that housed technology company Affiliated Computer Services.

StreetLights Residential has a track record of building successful high-rise apartments in Dallas’ Uptown and Deep Ellum districts.