Let’s be clear: The climate crisis is rapidly accelerating an already existential global water crisis. And just like the climate crisis, time is running out to act on water.
However, unlike the climate crisis, the world has not sufficiently rallied around a global movement or clear standards to address our shared water challenges. That must change.
We, The Nature Conservancy (TNC) and PepsiCo, believe a global effort to be “net water positive” is essential. For us, this means replenishing more water than we use. And we are calling on businesses, governments, non-profits and citizens to join forces to make it happen.
Of course, a key challenge is determining how and where to begin. Here are some things to consider:
Follow the science
Understand the opportunity
Stay local
The impact of these initiatives may seem, on their own, like a drop in the bucket given the magnitude of the global water crisis — and in many ways they are. That is why it is so urgent for companies, governments and NGOs to harness their resources and tackle the water crisis together with the same urgency being applied to climate change.
Whether or not your organization operates in a region that is water-stressed today, the water crisis affects us all. We each have a stake in addressing the water crisis. And we must act now — before the well runs dry.
Read More:Opinion: The world is running dry at an alarming rate. Here’s how businesses can help
2021-08-27 13:14:00